This is an excerpt from the in-depth discussions that are part of MECLABS Institute’s upcoming conversion rate optimization course – “Become a Master at Creating and Optimizing High-Converting Webpages” (coming in Fall 2021). The course will be fully underwritten by MECLABS, with no cost to participants.
Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss how marketing is the work to influence choice, customer centricity, and Aristotle’s book “Rhetoric.”
Video and article recommendations:
Repeatable Brand Strategy: How successful brands are outmaneuvering the competition with a 2,300-year-old strategy (https://marketingexperiments.com/value-proposition/repeatable-brand-strategy)
How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using Aristotle’s Logic (https://marketingexperiments.com/copywriting/marlboro-branding-strategy-aristotle)
Mini Marketing Case Studies: 8 lessons for effective branding (https://www.marketingsherpa.com/article/case-study/8-effective-branding-case-studies)
You can find MECLABS on Twitter @MECLABS.
Thoughts? Suggestions? Email us at Editor@MECLABS.com.
#MECLABS #FlintMcGlaughlin #MarketingTutorial #MarketingTutorialForBeginners #Aristotle #ConversionRateOptimizationCompleteCourse
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