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India's TikTok creators became household names. That changes when the Government of India banned the app. Despite the introduction of many apps similar to TikTok, many creators have not been able to generate the same traction. Why?
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Research: Prachi Yadav
Editing: Harshit Singh ➡️ https://www.youtube.com/channel/UC-y5zjOhdblFz7Ezwqrwi2w
Editing Support: But Why https://www.youtube.com/c/ButWhy/
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Markers
0:00 Introduction
2:04 Casteism on social media
5:15 How TikTok became popular
7:40 Instagram Reels
8:55 What Indians have lost post-TikTok ban
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Creative commons:
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Sources:
0. Introduction
https://restofworld.org/2021/instagram-and-class-in-india/
https://www.youtube.com/channel/UCK9bN6inQgWoEtDC90V2eZA/videos
https://www.thequint.com/neon/hot-take/tik-tok-ban-empowered-indians-more-than-facebook-instagram#read-more
1. Casteism on Social Media
https://theprint.in/opinion/pov/tiktokers-dubbed-shudras-of-internet-indians-didnt-spare-even-social-media-from-casteism/377759/
https://www.youtube.com/watch?v=00y6XV7-BPI
https://twitter.com/PuneetVuneet/status/1235906688491769856
https://restofworld.org/2021/instagram-and-class-in-india/
https://www.csds.in/uploads/custom_files/Report-SMPB.pdf
2. How TikTok became popular in India
https://scroll.in/article/942852/these-statistics-illustrate-the-immense-popularity-of-tiktok-in-india
https://qz.com/india/1742654/why-tiktoks-india-growth-has-been-better-than-instagram-amazon/
https://www.theatlantic.com/international/archive/2019/11/india-tiktok-stars-are-outshining-traditional-celebrities/602059/
https://www.thequint.com/neon/hot-take/tik-tok-ban-empowered-indians-more-than-facebook-instagram#read-more
https://restofworld.org/2021/instagram-and-class-in-india/
https://www.huffpost.com/archive/in/entry/arman-rathod-tik-tok-star_in_5ed323b0c5b6921167ee8c9c
3. How Instagram captured the market
https://www.livemint.com/technology/tech-news/indians-upload-6-mn-short-form-videos-on-instagram-every-day-11626026356339.html
https://restofworld.org/2021/instagram-and-class-in-india/?utm-source=sharing
https://theprint.in/opinion/how-instagram-reels-is-a-mirror-to-modern-casteism-in-india/639955/
4. Globalisation & Sanskritisation
https://fiftytwo.in/story/the-namesakes/
https://www.amazon.in/Panorama-Indian-Anthroponomy-Historical-Socio-Cultural/dp/818324078X
5. What Indians have lost post-TikTok ban
https://restofworld.org/2021/instagram-and-class-in-india/
https://www.youtube.com/channel/UCK9bN6inQgWoEtDC90V2eZA/videos
https://www.instagram.com/dancer_sanatan/
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