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Learning how to get backlinks can help you jumpstart your brand, with no investment upfront.
The idea is simple: just ask a site for a backlink.
However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets ignored or flat-out denied because they aren’t high priority.
What do you do?
You have to create a backlink request that is impossible to ignore or turn down.
Why Is It Important to Know How to Get Backlinks?
You’ve probably heard backlinks can benefit SEO.
They are a component of how Google ranks websites. The number of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up.
how to get backlinks - google rankings vs backlinks
Even the ninth and tenth positions have an average of over 30,000 backlinks.
That’s why you should get started right away.
15 Tips to Get Backlinks
It’s time to get strategic and create a backlink request plan that gets into the mind of other site owners. Here are some tips to get you closer to more yesses. Here are 15 effective tips for getting more backlinks for your website:
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1. Understand What Site Owners Are Looking For
Some sites get links just because they pitch themselves well. On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks.
This is why you have to nail this part of your request.
Like every part of marketing, it’s about knowing what your audience is looking for and speaking to that in your request. If you only talk about how amazing you are and miss the key points of what they are looking for, you’re likely to be overlooked.
The next few tips will cover some of those things site owners look for.
2. Emphasize What Benefits the Site Gets
The reason why any blog accepts backlinks is ultimately to help themselves. To get a link, you have to tell the site owner what benefits they will get.
Here’s a little secret: Most sites are looking for the same benefits, such as:
content relevant to their site
detailed content
well-written content
a legitimate site
3. Write Relevant and Competitive Content
If you don’t have content worth linking to, no one will link to you. At the heart of generating backlinks is creating great content, and it needs to be better than other content in your industry.
Here’s a simple way to do that. Type the topic of the keyword you’re looking to target into Ubersuggest and click “Search.”
Click on these titles to browse the articles, looking for:
How many images does the blog post have?
What is the word count of the blog post?
What is the title?
What is the featured image?
What is the title tag and meta description?
Follow up with these tactics in your article:
Include higher quality images than any of the competition.
Have a higher word count on your blog post—or at least make every word matter.
Write a more compelling title.
Use an interesting featured image.
Write a title tag and meta description that is more focused.
Essentially, your goal is to analyze the competition, then do everything better.
4. Keep the Content Detailed and Deep
We talk a lot about long-form content, but comprehensive content might be even more important.
You can have a 6,000-word article that’s trash, or a 1,000-word article that hits it out of the park.
The sweet spot is somewhere in the middle. If you write long content, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings.
Readers love long-form content (and search engines do too).
All of that said, if you have to choose either detail or length, go with detail.
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