We are the midst of significant digital disruption with business and consumers increasingly adopting online channels to conduct business and meet their needs. The consumer journey is now an interesting mix of online and offline channels, and for Brands/retailer this means the sales funnel gets more and more complicated.
During the last few months, Indians have taken to new ecommerce marketplaces, increasingly so during the pandemic lockdown. These e-marketplaces are now playing a key role in not just online sales but in influencing people’s tastes, opinions, and desires.
To unravel this new journey and behavior patterns associated with it, Ad:tech and Amazon today bring you some insightful discussions on the Evolving omni-channel consumer journey and the online shopper profile.
This webinar will not just discuss the evolving customer buying journey, but how buyers are exploring newer categories that they previously purchased in-person like luxury, or day-to-day groceries, and how marketers should respond to meet the new expectations that today’s consumers have!
We have a 2 great sessions and speakers lined up for you to take on this subject – one from a research perspective and the other from a brand’s perspective.
Speakers:
ANJLI MALHOTRA, VICE PRESIDENT – SOUTH ASIA, INSIGHTS DIVISION, KANTAR
NIKHIL RASTOGI, COMMERCIAL DIRECTOR, DYSON
PRIYANKA GANDHI, ASSOCIATE DIRECTOR - INTEGRATED MARKETING COMMUNICATION & ECOMMERCE MARKETING, COLGATE PALMOLIVE
VISHAL JACOB, CHIEF DIGITAL OFFICER, WAVEMAKER
SUHEN SINGHAL, MANAGER, MARKETING, AMAZON ADVERTISING
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