Hi there,
Today I would like to share with you 5 Strategies to Win New Clients at the Consideration Stage.
Did you know that products in the initial consideration set can be up to three times more likely to be purchased?
During the consideration stage around two-thirds of touchpoints involve the following consumer-driven activities:
-Internet reviews
-Word of Mouth
-Online Research
Because Buyers are considering different options, they usually tend to search for Navigational Queries.
These queries combine the name of the brand and navigational phrases.
For example:
ASICS running shoes (the name of the brand and the product category) plus the navigational phrase (near me)
Normally, navigational queries provide three types of search results:
-Official websites
-eCommerce platforms
-Distributors’ webpages
So, how can you win clients at the consideration stage?
Here are 5 Best Practices:
1. Increase organic traffic to your website by crafting content including navigational keywords such as: buyer’s guide, product intros, comparison guides…
2. Collaborate with influencers and affiliate marketers to catch the attention of people considering your product.
3. Run ad campaigns using your company name as a keyword for navigational search queries related to you.
4. Collaborate with distributors, resellers, or online stores to sell your products and encourage them to upload videos, catalogues about your products
5. Set up an attractive Google My Business account to show up on Google Search Results.
Good, here you have 5 tips to show up your product on the first page of Google, don’t miss my case study about this topic:
https://leadstosuccess.me/2021/07/11/5-strategies-to-win-new-clients-at-the-consideration-stage/
See you soon.
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